Jai Kisan deploys a B2B2C model, partnering with these businesses, be it sellers (inputs, equipment, etc) or buyers (offtakers, market linkage, FPOs, processors, etc) to increase access to financial services for them and our nation’s heroes, the producers of food – THE INDIAN FARMERS. “The Next Billion” as we all say, works right here, in rural India, waiting for sustainable options to finance their income generating needs to enhance their livelihoods (credit, savings, etc) while also protecting them, to ensure secured and sustainable livelihood growth (insurance, etc). Jai Kisan is committed to deliver precisely what the next billion needs on their journey to become consumers – customized, practical and sustainable financial products.
